{"id":241610,"date":"2018-10-19T15:13:31","date_gmt":"2018-10-19T15:13:31","guid":{"rendered":"https:\/\/artifices.net\/seo\/"},"modified":"2026-07-13T08:48:16","modified_gmt":"2026-07-13T08:48:16","slug":"seo","status":"publish","type":"page","link":"https:\/\/artifices.net\/en\/seo\/","title":{"rendered":"SEO"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_pb_fullwidth_section et_section_regular et_block_section\"><section class=\"et_pb_fullwidth_header_0 et_pb_fullwidth_header et_pb_bg_layout_dark et_pb_text_align_center et_pb_module et_flex_module preset--module--divi-fullwidth-header--default\"><div class=\"et_pb_fullwidth_header_container center\"><div class=\"header-content-container center\"><div class=\"header-content et_flex_module\"><h1 class=\"et_pb_module_header\">SEO<\/h1><span class=\"et_pb_fullwidth_header_subhead\">Positioning in search engines<\/span><div class=\"et_pb_header_button_wrapper\"><\/div><\/div><\/div><\/div><div class=\"et_pb_fullwidth_header_overlay\"><\/div><div class=\"et_pb_fullwidth_header_scroll\"><\/div><\/section><\/div><div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2>To attract new potential customers to the web, it is important that it is well positioned in search engines.<\/h2>\n<p><strong>Web optimization<\/strong> combines a series of marketing, design and programming techniques that will make the web better positioned in search engines.<\/p>\n<h2>Artifices.net offers you different techniques to position your website:<\/h2>\n<p class=\"tecnicas-posicionamiento\">\nThe task of adjusting the information of the pages that are intended to appear in the first positions of the results is known as <strong>SEO<\/strong> , acronym in English for <strong>Search Engine Optimization<\/strong> , optimization for search engines. It consists of applying various techniques aimed at getting Internet search engines to place a certain web page in a high position and category (first positions) within their results page for certain key search terms and phrases.<\/p>\n<p class=\"tecnicas-posicionamiento\">\n<strong>Social media optimization<\/strong> , known by its initials <strong>SMO<\/strong> , is a series of methods used to generate advertising \u201csocially\u201d, through online communities and sites. Some <strong>SMO<\/strong> methods include <strong>RSS<\/strong> , blogs and also incorporate other virtual communities such as <strong>Flickr<\/strong> , <strong>YouTube<\/strong> or <strong>Facebook<\/strong> .<\/p>\n<p class=\"tecnicas-posicionamiento\">\nWhen we use the search engines' own advertising systems, we call this technique <strong>SEM<\/strong> , which stands for \u201c <strong>Search Engine Marketing<\/strong> \u201d. The best known and most used would be Google's sponsored advertising called \" <strong>adwords<\/strong> \", which are paid ads that appear in the right column when we perform a search on Google.<\/p>\n<p>&nbsp;<\/p>\n<h2>At Artifices we offer you different services that are sure to fit your needs to help you position your website:<\/h2>\n<div class=\"planes\">\n<h2>Audit<\/h2>\n<p>Carrying out a diagnosis of the positioning of your company website, from which a specific Marketing Plan would be designed to encourage visits to the website and, if necessary, its online marketing.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"planes\">\n<h2>Optimization and maintenance<\/h2>\n<p>It is a fairly affordable and scalable plan. It would be divided into two phases:<\/p>\n<p><strong>PHASE 1:<\/strong> it would include a previous diagnosis of your web page and registration in different specific services to help integrate your web in search engines, here <strong>SEO<\/strong> and <strong>SMO<\/strong> techniques are combined.<\/p>\n<p><strong>PHASE 2<\/strong> includes medium-long\/term maintenance with periodic positioning tasks. Each end of the month a full results report will be attached.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"planes\">\n<h2>pay per click<\/h2>\n<p>If you want immediate results, we recommend carrying out campaigns <strong>SEM<\/strong> that will allow you to get clicks from the first day, these campaigns are scalable and can be perfectly adapted to your needs, we will take care of creating your campaign, proposing the most appropriate keywords and carrying out a weekly follow-up to see the evolution. At the end of the month we will attach a complete results report.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-241610","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO - Artifices.net<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artifices.net\/en\/seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO - Artifices.net\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artifices.net\/en\/seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Artifices.net\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/artifices.net\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-13T08:48:16+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO - Artifices.net","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/artifices.net\/en\/seo\/","og_locale":"en_US","og_type":"article","og_title":"SEO - Artifices.net","og_url":"https:\/\/artifices.net\/en\/seo\/","og_site_name":"Artifices.net","article_publisher":"https:\/\/www.linkedin.com\/company\/artifices.net","article_modified_time":"2026-07-13T08:48:16+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/artifices.net\/en\/seo\/","url":"https:\/\/artifices.net\/en\/seo\/","name":"SEO - Artifices.net","isPartOf":{"@id":"https:\/\/artifices.net\/en\/#website"},"datePublished":"2018-10-19T15:13:31+00:00","dateModified":"2026-07-13T08:48:16+00:00","breadcrumb":{"@id":"https:\/\/artifices.net\/en\/seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/artifices.net\/en\/seo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/artifices.net\/en\/seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/artifices.net\/en\/"},{"@type":"ListItem","position":2,"name":"SEO"}]},{"@type":"WebSite","@id":"https:\/\/artifices.net\/en\/#website","url":"https:\/\/artifices.net\/en\/","name":"Artifices.net","description":"Consultor\u00eda de Marketing Estrat\u00e9gico para Peque\u00f1as Empresas - Artifices","publisher":{"@id":"https:\/\/artifices.net\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/artifices.net\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/artifices.net\/en\/#organization","name":"Artifices.net","url":"https:\/\/artifices.net\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/artifices.net\/en\/#\/schema\/logo\/image\/","url":"https:\/\/artifices.net\/wp-content\/uploads\/2021\/11\/logo-filigrana.png","contentUrl":"https:\/\/artifices.net\/wp-content\/uploads\/2021\/11\/logo-filigrana.png","width":847,"height":200,"caption":"Artifices.net"},"image":{"@id":"https:\/\/artifices.net\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/artifices.net","https:\/\/www.instagram.com\/artificesweb\/"]}]}},"_links":{"self":[{"href":"https:\/\/artifices.net\/en\/wp-json\/wp\/v2\/pages\/241610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artifices.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/artifices.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/artifices.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/artifices.net\/en\/wp-json\/wp\/v2\/comments?post=241610"}],"version-history":[{"count":0,"href":"https:\/\/artifices.net\/en\/wp-json\/wp\/v2\/pages\/241610\/revisions"}],"wp:attachment":[{"href":"https:\/\/artifices.net\/en\/wp-json\/wp\/v2\/media?parent=241610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}