{"id":243579,"date":"2024-02-20T11:17:32","date_gmt":"2024-02-20T11:17:32","guid":{"rendered":"https:\/\/artifices.net\/seo-briefing\/"},"modified":"2026-07-13T08:48:44","modified_gmt":"2026-07-13T08:48:44","slug":"seo-briefing","status":"publish","type":"page","link":"https:\/\/artifices.net\/en\/seo-briefing\/","title":{"rendered":"SEO Briefing"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\" id=\"budget\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2>SEO Briefing<\/h2>\n<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dsm_contact_form_7 dsm_contact_form_7_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"\">\n\t\t\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f243582-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"243582\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/243579#wpcf7-f243582-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"243582\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f243582-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<h2>Company and market niche information\n<\/h2>\n<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Contact person\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your e-mail address\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"telefonocontacto\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" aria-invalid=\"false\" placeholder=\"Telephone\" value=\"\" type=\"tel\" name=\"telefonocontacto\" \/><\/span> <\/label>\n<\/p>\n<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"web\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your website\" value=\"\" type=\"text\" name=\"web\" \/><\/span> <\/label>\n<\/p>\n<p>Company Overview<br \/>\n<em>Activity, sector in which it operates and evolution over the last few years<\/em>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"descripcion-empresa\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"descripcion-empresa\"><\/textarea><\/span>\n<\/p>\n<p>Have you worked on SEO before? With what results?\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"experiencia-seo\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"experiencia-seo\"><\/textarea><\/span>\n<\/p>\n<p>What marketing actions are currently being carried out?\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acciones-marketing\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"acciones-marketing\"><\/textarea><\/span>\n<\/p>\n<h2>Access data\n<\/h2>\n<p><em>Indicate whether they are known to be registered or exist, and whether you have access to them.<\/em>\n<\/p>\n<p><label>Google Analytics or similar <span class=\"wpcf7-form-control-wrap\" data-name=\"analytics\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"analytics\" \/><\/span> <\/label><br \/>\n<label>Google Search Console <span class=\"wpcf7-form-control-wrap\" data-name=\"gsc\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"gsc\" \/><\/span> <\/label><br \/>\n<label>Content Management System (WordPress or similar) <span class=\"wpcf7-form-control-wrap\" data-name=\"gestorcontenidos\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"gestorcontenidos\" \/><\/span> <\/label><br \/>\n<label>Server \/ Hosting <span class=\"wpcf7-form-control-wrap\" data-name=\"servidor\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"servidor\" \/><\/span> <\/label>\n<\/p>\n<h2>Competition\n<\/h2>\n<p>List of businesses that are considered competitors, both digital and physical.\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"competencia\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"competencia\"><\/textarea><\/span>\n<\/p>\n<h2>Company's products or services\n<\/h2>\n<p>What is the star product? What products or services do you currently sell?\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"productos\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"productos\"><\/textarea><\/span>\n<\/p>\n<h2>Target audience profile\n<\/h2>\n<p>\"customer \"buyer persona\n<\/p>\n<p><em>Age, gender, language, level of specialization, seasonality, culture, place of residence, b2b, b2c<\/em>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"buyerpersona\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"buyerpersona\"><\/textarea><\/span>\n<\/p>\n<p>Local, National, International\n<\/p>\n<p><em>Define specific locations, cities, provinces or countries<\/em>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"ambitogeografico\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"ambitogeografico\"><\/textarea><\/span>\n<\/p>\n<h2>Target keywords\n<\/h2>\n<p>List of words or terms that you consider relevant today\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"keywords\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"keywords\"><\/textarea><\/span>\n<\/p>\n<h2>SEO strategy objectives\n<\/h2>\n<p>Define specific objectives\n<\/p>\n<p><em>For example: increase traffic, increase sales, increase newsletter subscribers, brand awareness, etc.<\/em>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"estrategia\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"estrategia\"><\/textarea><\/span>\n<\/p>\n<p>[wpmlcf7-5-acceptance rgpd optional] I have read and accept the <a href=\"%5D\">policy<br \/>\nfrom<br \/>\nprivacy<\/a>[\/acceptance]\n<\/p>\n<div style=\"font-size: 10px; line-height: 10px;\">\n\t<p>Responsible for the data: Jes\u00fas Cort\u00e9s. Purpose of the data: Customer management, sending related information. Data storage: Database hosted on Siteground. Rights: At any time you can limit, retrieve and delete your information.\n\t<\/p>\n<\/div>\n<p><button class=\"wpcf7-form-control wpcf7-submit has-spinner et_pb_button et_pb_bg_layout_light boton-enviar\" type=\"submit\" value=\"Send to\">Send to<\/button>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-243579","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Briefing - Artifices.net<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artifices.net\/en\/seo-briefing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Briefing - 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